Purple Suit, Inc.
THE ADVENTURES OF GI JOE – CLASSIC COLLECTION
Now that the GI Joe Classic Collection had been selling successfully for a few years, the Joe Design and Marketing Teams wanted to push Joe beyond exclusively military. At that time, the trademark on “Adventure Team” had lapsed due to non-use by Hasbro and someone else owned the rights. Still wanting to pursue the adventure side of Joe, the team chose to use the short-lived “Adventures of GI Joe” from the vintage precursor to the Adventure Team.
In addition to civil service figures like police and firefighters, the Adventures of GI Joe reimagined some vintage adventure sets. For this new segment, they created a new sculpted head. It had a modern beard that was updated to a goatee, which were very popular at the time.
There were many occasions where a Joe designer’s head or voice became part of a GI Joe figure. The adventure head head was one. Photos of the lead designer at the time on Joe were the input for the sculptors to create that head. Since the vintage Adventure Team had flocked hair and beards, flocking became part of the look to make them unique and to appeal to collectors.
There was also a deliberate attempt to position Joe in a more action pose than the military figures. This made the whole look of the packaging more fun.
Also at this time, the accessory sets were not being specifically coordinated with the figures so I am not aware of any Adventures of Joe sets that were produced. Unfortunately, I never found an official Hasbro document listing every Joe item and as the figures were designed at the Kenner/Hasbro offices in Cincinnati and the accessory sets were designed in Pawtucket, there was not a coordinated effort until later in the line.